I don’t know if you noticed this but some really big companies with high stock valuations are only existing because investors poured tons of capital into them to subsidize the service.
Exactly, they PAID MONEY to make it work. No they don't make the money back and depend on outside capital, but they are still paying their employees (not enough) and suppliers, etc.
I have an idea to help more people play our games! Let's put a kernel-level anti-cheat on them so nobody who uses linux can play them anymore! Oh wait...