Get outside your own bubble and realise that getting ‘cancelled’ rarely has any real material consequences.

Tell that to the poor victim of the Steubenville, OH rape. She was cancelled by that entire town because of what was done to her, not because of what she did. Other townspeople burned her house down because she came forward. Stuff like that happens to people all the time, even if not under such extreme circumstances, either through no fault of their own or they're actually in the right in a confrontation but just face a determined group of bigoted people, like the Bud Light boycott.

Being ostracized or cancelled or whatever you wish to call it has demonstrably and nightmarishly gruesome consequences for its victims, and it can happen to anyone over anything whether justified or not. It is very much something anyone who seeks to participate in civilized society has to prepare and plan for, hence the thread.