Sadly there are a lot of people out there who buy things without doing any research whatsoever, and will just buy the cheapest printer that suits their needs
Didn't realise but apparently the price cards aren't paper anymore, they're e-ink now. Saw one change in front of my eyes and I thought I was seeing things! Must be some sort of dynamic pricing thing they do so that they're always cheaper than whoever is cheapest or something.
Gottem