Yes, though that doesn't mean it can't be stopped. That it can be reduced in some countries is a sign we can make progress on it
Much of the global growth is occurring in developing countries right now who often view increased meat consumption as a symbol of wealth and status (in part due to seeing it highly consumed in the west). Changing expectations and consumption in the west can have a ripple effect outward


Good news is that overall arable farmland usage goes down the less meat you eat. Don't need to use all the same land, you have flexibility to move around production
https://www.pnas.org/doi/abs/10.1073/pnas.1713820115